An influencer, according to the Cambridge Dictionary, is a person who changes or affects people’s behavior. It has been there for quite some time now. The reason why influencer marketing works because people are influenced by people and find word-of-mouth as the most trusted source of recommendations.
Today, more than ever before, consumers prefer listening to each other rather than brands. This explains the power that influencers have. They are trusted individuals with loyal fan bases across digital platforms
Influencers create dialogue which makes it easier for brands to hit their target demographics in one fell swoop. It all boils down to:
Authentic connection to the brand
When an influencer and brand are a natural fit, then the message resonates.
They do this by creating authentic content together and sharing it on social media and other platforms websites. Reaching the right people at the right time to achieve measurable goals:
- Generate brand awareness
- Drive traffic
- Increase conversions
- Increase media value
Influencer Marketing
Influencer marketing involves working with content propagated through social media. Restless Media with professional content makers who are influential and have a loyal fan base. They serve as the connection between your brand and its audience, suggesting that it is trustworthy and engaging in ‘checking out’ the brand.
It is important to find influencers who have a similar following as your own, that are relevant to your brand, and can amplify your message across various platforms. These platforms house potential consumers targeted by brands. While you might be able to advertise directly on these platforms, given algorithm changes, increased competition, ad fatigue or people tuning out ads becomes more prevalent; using influencers offers much better returns on investment (ROI).
There are so many different types of influencers all over the place in different channels with different numbers of followers and various niche interests. They range from foodies to gamers or fitness enthusiasts among others. A key success factor for this collaboration lies in ensuring that you work with each influencer in an unconventional way.
In order to make your brand story consumable on social media, influencer campaigns are customized for you with aid of unique content strategy. Every campaign has a different approach for the influencers to work from. This makes both the influencer and brand authentic that leads to more engagement among followers. By allowing influencers creative freedom, higher credibility and engagement is attained resulting in leads and sales for your business.
Want to know more about influencer marketing?
Do you want to understand how to blend in influencer marketing within your mix? We at Restless Media provide professional advice, workshops, presentations, know-how sessions and more for you and your team so as to gain insights into influencer marketing.
Frequently Asked Questions
1. What is the meaning of influencer marketing?
Influencer marketing is a social media advertising that involves recommendations from trusted sources, called influencers.
Now more than ever before customers are choosing other customers over companies. This is why influencer marketing has such power. Influencers are trusted individuals with loyal followings across digital platforms.
2. What does it mean when someone says “influencer”?
According to Cambridge Dictionary, an influencer is someone who has an effect on or changes the behavior of others.
Influencer Marketing isn’t new. Influencer marketing works because people are influenced by people and consider word-of-mouth as the most trustable source for recommendations.
3. How can I find the right influencer for my brand?
Finding the right influencers for your brand can be a challenge. There are so many things to think about:
- Matching with the brand
- Quality of content
- Number of subscribers
- Relevance to audience
- Quality of audience
- Engagement by audience
- Reach and impressions
- Brand safety check up
- Sponsorship saturation rate
- Etc.
Restless Media specializes in finding you the right influencers for your brand. We combine our own internal influencer technology, personal vetting of every individual we work with, and ten years’ experience to ensure we only recommend credible individuals who will perform well on behalf of your brand.
4. What are synonyms for the word influencer?
The word influencer is often used as an overarching term in the industry. Influencers are often referred to as Creators, Brand Ambassadors, Experts, Thought Leaders, Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs) and Content Creators.
5. Which platforms are used for influencer marketing?
This depends on the influencer’s area of expertise. Instagram and YouTube are considered the most popular channels for influencer marketing, with TikTok quickly rising in popularity. However, your campaign platforms should be chosen based on your target audience. Are you looking to target a B2B audience? Then LinkedIn influencers might be right for your brand. Don’t automatically assume that the largest platform is the way to go. It’s all about where your target audience chooses to spend their time and who they choose to follow.
